After 21 Days: What to Do With the Habit You Just Built
Twenty-one days. If you finished the Big A$$ Salad Challenge - you did something real. Not because a salad a day is...

Women’s Wellness Day is on May 9th — and I’ve been getting a lot of the same question in my DMs:
| “What actually happens at the event?” |
Which is a completely fair thing to ask. “Wellness event” can mean a hundred different things – and most of them involve vague inspiration, a goodie bag, and very little that you can actually use on Monday morning.
This is not that.
Women’s Wellness Day at Complete Performance is a focused, practical, no-fluff morning designed around the specific things I know hold women back from the fitness results they’ve been working toward. Every topic we cover was chosen for a reason. Every takeaway is something you can use the next day.
So let me break it all down for you – exactly what we’re covering, why it matters, and what you’ll walk away with.
The Format First
Women’s Wellness Day is a morning event – not a full-day commitment. You’ll be with a group of women who are all in a similar season of life, all working toward similar goals, and all showing up because they’re ready for something to actually change.
It’s interactive, not lecture-style. You’re not sitting and listening to me talk for three hours. We move, we discuss, we work through things together, and you leave with something tangible.
Here’s what’s on the agenda:
#1 A Movement Session Built for Every Fitness Level (You’ll actually move – and it will meet you exactly where you are)
We’re starting with movement because that’s what we do – and because there’s something powerful about a room full of women moving together.
This is not a workout designed to crush you. It’s not a test of how fit you are. It’s a guided movement session that shows you what purposeful, intentional training feels like – the kind that builds your body up instead of grinding it down.
Whether you’ve been working out for years or you haven’t exercised in months, this session was built with you in mind. We’ll cover:
You’ll leave this session knowing what it feels like to train smart – and with a clearer picture of what your own training should look like going forward.
#2 Nutrition That Supports Your Life – Not the Other Way Around (No tracking apps. No restriction. No guilt.)
Nutrition is the topic I get the most questions about – and also the one that’s been the most overcomplicated by an industry that profits from confusion.
What we’re covering is not a diet. It’s not a macro protocol. It’s not a list of foods you can’t eat anymore.
It’s the practical, evidence-informed nutritional framework I use with my remote coaching clients – simplified into principles you can actually apply the next morning without downloading another app or throwing out your pantry.
We’re going deep on:
| “Food is not the enemy. The way we’ve been taught to think about food is.” |
You’ll leave this session with a framework – not a meal plan – that fits your actual life. The goal is to make eating feel like something that supports you, not something you’re constantly negotiating with.
#3 Breaking the Starting-Over Cycle – For Real This Time (The behavioral science behind why it keeps happening – and the specific tools that stop it)
This is the session I am most excited about. And I think it’s the one that will land hardest.
If you’ve started over more than once – and I mean really started, with intention and effort – and still found yourself back at square one, I want you to understand something: that is not a character flaw. It is an extremely predictable outcome of doing something hard without the right structural support.
The starting-over cycle has a very specific anatomy. It goes:
Sound familiar? That cycle is not inevitable. It’s breakable. And we’re going to break it together in this session.
We’ll cover:
You’ll leave this session with a written framework for your own consistency plan – tailored to your schedule, your tendencies, and your life.
#4 Community – The Most Underrated Fitness Tool (Why who you’re around matters as much as what you’re doing)
Here’s something the fitness industry rarely talks about: your environment is more powerful than your discipline.
The women who sustain their fitness habits long-term are almost never the ones with the most willpower. They’re the ones who built the right environment around themselves. And a huge part of that environment is community – people who are doing the same things, who notice when you’re off, who celebrate when you’re not.
The research on this is clear and consistent: social support is one of the strongest predictors of long-term exercise adherence. Not motivation. Not discipline. Community.
Women’s Wellness Day is, among other things, a chance to be in a room full of women who get it. Who are in the same season. Who are navigating the same pressures, the same body changes, the same complicated relationship with time and energy and self-priority.
We’ll spend intentional time on:
| “The goal is to leave this event with at least one connection that didn’t exist when you walked in.” |
#5 Your Personalized Takeaway Plan (You’re Not Leaving Empty-Handed)
This is the piece that makes Women’s Wellness Day different from every other event you’ve attended and forgotten about by the following Tuesday.
At the end of the morning, we’re going to work through your personalized plan – a simple, written document that takes everything covered in the day and applies it specifically to you.
Your plan will include:
May 10th will not look like every other Monday. That’s the whole point.
Who Is This Morning For?
Women’s Wellness Day was designed for women who are:
You do not need to be fit to come. You do not need to have it together. You do not need to feel ready.
You just need to show up.
One More Thing I Want You to Know
I’ve built a lot of things in my coaching career. Programs, challenges, frameworks, systems.
Women’s Wellness Day is the thing I’m most proud of. Because it doesn’t just give women information. It gives them a room — a physical, real, this-is-actually-happening room – where they are surrounded by other women who are choosing themselves.
That sounds simple. It isn’t. For a lot of women, choosing themselves is the hardest part.
May 9th is the morning we make it a little easier.
| DM me ‘WELLNESS’ on Instagram @jordan_cpcoach or tap the link in bio to register. Spots are limited and this is filling up. Don’t wait until Friday. |
May 9th. Complete Performance. Blaine, MN.
I’ll see you there.
and get
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